Transform Your Market Presence
Empowers businesses with cutting-edge strategies, creative designs, and data-driven marketing solutions to enhance brand visibility, engage customers, and drive revenue growth in today’s competitive landscape.
20+ Local Clients
Trusted Partnerships
50+ Projects
Successfully Delivered
Strategic Marketing Solutions
The dynamic business environment is evolving faster than we can cope. The traditional approaches have become obsolete hence the need for a robust thinking and mindset that are qualified. We provide exceptional marketing strategies to help organizations achieve improvement, advantage and growth.
- Data-driven strategies tailored to your specific business goals
- Comprehensive solutions from research to implementation
- Continuous optimization based on performance metrics
- Future-proof approaches that adapt to changing market conditions
Why Choose Our Services?
Data-Driven Approach
All strategies backed by comprehensive research and analytics
Industry Expertise
Specialized knowledge across multiple sectors and markets
Measurable Results
Clear KPIs and performance tracking for all campaigns
Innovative Solutions
Creative approaches that give you competitive advantage
Fast Implementation
Quick setup and deployment of marketing strategies
Risk Mitigation
Tested approaches that minimize financial risk
Global Reach
Marketing solutions that work across markets
Dedicated Support
Expert team available for ongoing assistance
Mobile Optimized
Strategies designed for today's mobile-first world
Agile Methodology
Flexible approaches that adapt to market changes
Digital Marketing Services
Social Media Marketing
Strategic content creation, community management, and paid advertising across relevant social platforms.
Search Engine Optimization
Technical SEO, content optimization, and link building to improve organic visibility and rankings.
Pay-Per-Click Advertising
Targeted paid campaigns across search engines and social media with optimized conversion tracking.
Email & Content Marketing
Strategic content creation and email campaigns that nurture leads and drive conversions.
Digital Marketing
Complete digital marketing solutions to elevate your brand presence and market position.
- Data-driven campaign strategies
- Multi-channel optimization
- Conversion-focused content
Market Research
Complete market research solutions to elevate your brand presence and market position.
- Comprehensive competitor analysis
- Customer behavior insights
- Market opportunity identification
Public Relations
Complete public relations solutions to elevate your brand presence and market position.
- Enhanced media relations
- Crisis communication strategies
- Influencer partnerships
Event Marketing
Complete event marketing solutions to elevate your brand presence and market position.
- Custom event concepts
- Seamless logistics coordination
- Integrated marketing campaigns
Sales Strategies
Complete sales strategies solutions to elevate your brand presence and market position.
- Optimized sales funnels
- Lead qualification frameworks
- Sales team enablement tools
Our Consultancy Portfolio
Explore our collection of innovative projects that showcase our strategic vision, creative excellence, and measurable results across various industries.
Nezula Brands
Comprehensive marketing strategy that increased market penetration by 67% year-over-year through integrated digital and traditional channels.
KEY HIGHLIGHTS
- 67% market penetration growth
- Expanded to 3 new international markets
- Optimized marketing spend by 35%
All Projects
Nezula Brands
DPL Festive Bread
Bahati Agro-Processors
UrbanFit Wellness
Culinary Masters Academy
TechVista Solutions
GreenHarvest Organics
LuxeInteriors
Client Success Impacts
Explore our standout projects that demonstrate our innovative approach and ability to deliver exceptional results across diverse industries.
Nezula Brands
Training that will increase market penetration by 67% year-over-year through integrated digital and traditional channels.
Duration
On-going(On-going)
Industry
Food & Beverages
Challenge
The Nezula Brands faced market penetration due to negative perceptions and outdated marketing strategies.
Solution
We developed a comprehensive digital marketing campaign highlighting unique experiences and cultural attractions, leveraging tea and spices market both local and international.
Technologies & Strategies
Results Achieved
"The training exceeded all 'our expectations and transformed how potential marketing , sales and branding perceive our markets."
, Marketing Director, Nezula Brands
Our Recent & on Going Projects
Nezula Brands
TechSpark Rebrand
GreenLeaf App
Luxury Hotel Campaign
Let's Create Your Success Story
Ready to transform your brand's digital presence? Our team of experts is ready to craft a tailored strategy for your business.
The Foundation of Our Success
These core values shape our culture, guide our decisions, and ensure we deliver exceptional consultancy service value to our clients and partners.
Innovation
We challenge conventional thinking to deliver cutting-edge solutions that drive measurable results.
Excellence
Our commitment to quality ensures exceptional deliverables that exceed client expectations.
Collaboration
Strategic partnerships with clients and stakeholders create synergistic value and success.
Integrity
We maintain the highest ethical standards, building trust through transparency and accountability.
Meet Our Team
Our talented professionals combine creativity with strategic thinking to deliver exceptional results that empower businesses to thrive in today's competitive landscape.
Alice Nyaoro
Director
Beatrice Waruguru
FMCG & Retail Lead
Mary Kemunto Makori
Chief Accountant
Otwere Evans
Frontend Developer
Trusted by Industry Leaders
We're proud to work with some of the most innovative companies across industries.
TRUSTED BY INDUSTRY LEADERS
Working with Back Street concepts transformed our brand identity and significantly increased our market presence. Their strategic approach delivered measurable results that exceeded our expectations.
Faith Njeri
Marketing Director, Globex
The team's creativity and attention to detail made all the difference. Our digital campaigns saw a 300% increase in engagement after partnering with Back Street Concepts.
Robert Kibet
CEO, Stark Industries
Latest Insights
Stay updated with our latest thoughts on marketing trends, industry insights, and strategic approaches.
5 Digital Marketing Trends to Watch in 2025
Discover the latest digital marketing trends that will shape the industry landscape in the coming year.
How to Build a Brand That Connects With Gen Z
Learn effective strategies to create authentic brand experiences that resonate with younger audiences.
The Future of AI in Creative Marketing
Explore how artificial intelligence is transforming creative processes and campaign optimization.
Building Sustainable Marketing Strategies
Discover how brands can incorporate sustainability into their marketing strategies effectively.
Ready to Transform Your Business?
Reach out to us today to discuss your project needs and discover how our expertise can help you achieve your marketing goals.
Contact Information
Email Us
info@backstreetconceptltd.co.keCall Us
+254 700 091 382What to Expect
- Response within 24 hours
- Personalized consultation
- Tailored proposals
- Transparent pricing